Blogs can be quite a great way to generate traffic and leads to your insurance agency. The key is to create relevant and beneficial content that meets the needs of the audience.
How to articles undoubtedly are a common way to engage your insurance agency’s current buyers, as they help them navigate prevalent insurance jobs and concerns. Examples include outlining what type of policy is available several types of property and the way to use self-service websites to make renewals easier.
Getting experts to write down about a specific topic on your own blog can offer a fresh perspective and add authority to your website. For example , you might talk to an insurtech company lawyer to write a guest post about how insurance technology has helped their business grow.
Adding hilarity to your insurance agency’s weblog can add a human touch and create trust with readers. Whether it’s a story regarding mustache insurance or a photo of your office pet, humor is often a good way to ascertain a connection amongst the brand plus the reader.
Your e-newsletters are good place to market your insurance agency’s blog. You can link to the most recent posts through your blog within your e-newsletters.
Using your insurance best site blog to drive social websites engagement could also help the SEO hard work. For example , you could share a blog post about how to handle several types of liability claims in LinkedIn and promote it on your own social media webpages.